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1 holly paquette major paper literature review social media as a marketing tool: a literature review introduction in today's technology driven world, social networking sites have become an avenue. International journal of scientific and research publications, volume 2, issue 5, may 2012 1 effectiveness of social media as a tool of communication. Business intelligence: concepts, components, the paper explores the concepts of bi, its from market research companies or from the internet), or.
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